TikTok Shop: What the Platform Requires of You

Why the platform verifies compliance

A trading platform is not just a sales channel but also a link in market surveillance. Under the General Product Safety Regulation, a platform must execute a regulator’s order to remove an offer within two business days of receiving that order.

That deadline explains the behavior of platforms. They prefer to verify beforehand rather than having to intervene afterward. This is why they request documentation when a listing is created. What you provide determines whether your product remains visible.

Note the distinction: legislation determines what your product must comply with. Platform policy determines what you must upload and in what format. That policy can change, while the underlying legislation evolves more slowly.

The Baseline: CE and GPSR

If your product is subject to CE marking requirements, you will be asked for the marking, the user manual in the correct language, and the EU Declaration of Conformity. Additionally, the General Product Safety Regulation applies to almost all consumer products, including those that already bear a marking.

For the GPSR, this means an internal risk assessment with technical documentation. Furthermore, a responsible economic operator within the EU is required when the manufacturer is established outside the Union. Without that Responsible Person, the product may not be placed on the market.

Dropshipping and private labeling make this more demanding, not less. If you are the first to bring the product into the EU or sell it under your own brand, the burden of proof lies with you and not with your manufacturer.

Registrations per country

Anyone placing products on the Dutch or Belgian market is subject to producer responsibility for packaging, batteries, and electronics. Platforms request these registration numbers when creating the listing. Without a valid number, you risk a blockade of the offer.

• Packaging. In the Netherlands via Verpact, in Belgium via Fost Plus.
• Electronics. In the Netherlands via Stichting OPEN, in Belgium via Recupel.
• Batteries. A separate registration for each country where you sell.

If you sell in both countries, you require double registrations. This is often only discovered when the Belgian portion of the offer is blocked while the Dutch portion remains active.

Packaging since August 12, 2026

The Packaging Regulation has been applicable since August 12, 2026. For a sales channel that inherently works with shipping packaging, this comes on top of existing registration requirements. This involves requirements for the materials used, the marking, and your documentation.

This regulation came into force four days ago, so enforcement practices are still developing. That is no reason to wait: the obligation applies from day one, regardless of how strictly inspections are carried out in the first few months.

Requirements per category

On top of the baseline, the platform requests a specific set of data per product category. For electronics, the focus is on visible markings. For toys, it concerns warnings and the language of the declaration. And for tools, it involves battery data and registration numbers.

• Electronics. Photos showing the marking, the battery marking, and the separate collection symbol, plus a user manual containing the marking. Underlying this are the EMC Directive, the Low Voltage Directive, and, for wireless functions, the Radio Equipment Directive.
• Toys. Photos showing the marking and all warnings, including the age indication. Accompanied by a declaration in the language of the country of sale. Underlying this are the toy safety legislation and the EN 71 series.
• Tools. Often only admitted upon request, with proof of registration for batteries and electronics, a declaration, and data on battery type, watt-hours, and voltage.
• Personal Protective Equipment and workwear. Name and address of the manufacturer or importer, a type, batch, or serial number, the marking, the declaration, and instructions for use. For Category II and III, a Notified Body is involved.
• Products with batteries. Data on the battery type, packaging method, and whether the product is rechargeable, plus a Safety Data Sheet where requested.

What happens in the event of a blockade

In the event of a deficiency, you will receive a notification stating the reason: a missing document, an incorrect marking, or a missing registration number. You rectify the issue and resubmit. In the meantime, the listing remains offline and sales are halted.

The asymmetry is the problem. A blockade takes a day, but recovery takes weeks. A laboratory test, a risk assessment, or a registration can easily take several weeks. For protective equipment involving a Notified Body, it can take months.

This is why the sequence is important. Those who have their technical files in order before scaling up do not lose revenue to a recovery period that coincides exactly with their peak weeks.

What you check

Review your best-selling items against the baseline: the marking, the declaration in the correct language, the risk assessment, and the EU Responsible Person. Then check whether your registration numbers for both countries are correct and whether your photographic material shows the required markings.

1. Check per item whether the Declaration of Conformity is available in the correct language.
2. Determine who your EU Responsible Person is and whether that role has been formally assigned.
3. Collect your registration numbers for packaging, batteries, and electronics, per country.
4. Check whether your product photos show the markings the platform expects to see.
5. Assess your shipping packaging against the requirements applicable since August 12, 2026.