{"id":1221,"date":"2026-10-01T10:39:08","date_gmt":"2026-10-01T10:39:08","guid":{"rendered":"https:\/\/declaer.com\/?p=1221"},"modified":"2026-10-01T10:39:08","modified_gmt":"2026-10-01T10:39:08","slug":"sustainability-claims-on-packaging-what-is-still-permitted","status":"publish","type":"post","link":"https:\/\/declaer.com\/en\/sustainability-claims-on-packaging-what-is-still-permitted\/","title":{"rendered":"Sustainability claims on packaging: what is still permitted?"},"content":{"rendered":"\n<div class=\"kort\">\n  <div class=\"k\">Short answer<\/div>\n  <p>Since September 27, 2026, a series of prohibitions apply to sustainability claims on packaging under all circumstances. Terms such as green, ecological, or climate-friendly are only permitted when accompanied by a recognized eco-label. Proprietary sustainability logos without a certification scheme are no longer allowed. Climate-neutral claims based on offsetting are completely prohibited.   <\/p>\n  <p class=\"kort-na\">The rules are set out in Article 6:193g of the Civil Code, points ab through am. The ACM (Authority for Consumers and Markets) oversees compliance. There is no exception for packaging already printed in your warehouse, though there is an agreement on how regulators handle such cases.  <\/p>\n<\/div>\n\n<div class=\"abody\">\n\n  <nav class=\"toc\" aria-label=\"Inhoud van dit artikel\">\n    <details open=\"\">\n      <summary>Contents<\/summary>\n      <div class=\"tin\">\n        <div class=\"k\">In this article<\/div>\n        <ol>\n          <li><a href=\"#verboden\">Which sustainability claims on packaging are now prohibited<\/a><\/li>\n          <li><a href=\"#eco\">Whether you can still use &#8216;eco&#8217;<\/a><\/li>\n          <li><a href=\"#logo\">What happens to your proprietary sustainability logo<\/a><\/li>\n          <li><a href=\"#ce\">Why &#8216;CE-approved&#8217; is no longer a selling point<\/a><\/li>\n          <li><a href=\"#voorraad\">What to do with packaging that has already been printed<\/a><\/li>\n          <li><a href=\"#ppwr\">How the Packaging Regulation overlaps<\/a><\/li>\n          <li><a href=\"#stappen\">What to remove from your box now<\/a><\/li>\n        <\/ol>\n      <\/div>\n    <\/details>\n  <\/nav>\n\n  <article class=\"prose\">\n\n    <h2 id=\"verboden\">Which sustainability claims on packaging are now prohibited<\/h2>\n    <p class=\"cap\">Since September 27, 2026, Dutch law includes twelve new commercial practices that are considered misleading under all circumstances. These are listed in Article 6:193g of the Civil Code, points ab through am. Four concern environmental claims and labels, one concerns legal requirements as a selling point, and the remainder concern lifespan and repair.  <\/p>\n    <p>These provisions originate from Directive (EU) 2024\/825, commonly known as the EmpCo Directive. The Netherlands implemented this through the Implementation Act for the Directive on Improving Sustainability Information for Consumers, Bulletin of Acts and Decrees 2026, 152. The law amends Book 6 of the Civil Code. The Authority for Consumers and Markets (ACM) has been designated as the regulator.   <\/p>\n    <p>Misleading under all circumstances means that the regulator does not need to prove that the consumer was actually misled. The practice is blacklisted. Consequently, it is prohibited regardless of the context.  <\/p>\n\n    <div class=\"tabelwrap\">\n      <table>\n        <caption>The new points of Article 6:193g Civil Code<\/caption>\n        <thead>\n          <tr><th scope=\"col\">Point<\/th><th scope=\"col\">What is prohibited<\/th><th scope=\"col\">Primarily affects<\/th><\/tr>\n        <\/thead>\n        <tbody>\n          <tr><td class=\"num\">ab<\/td><td>Displaying a sustainability label that is not based on a certification scheme or established by a public authority<\/td><td>Proprietary logos on the box<\/td><\/tr>\n          <tr><td class=\"num\">ac<\/td><td>Making a generic environmental claim without recognized excellent environmental performance<\/td><td>Green, eco, environmentally friendly<\/td><\/tr>\n          <tr><td class=\"num\">ad<\/td><td>Making an environmental claim about the entire product when it only applies to a specific part<\/td><td>Recycled material<\/td><\/tr>\n          <tr><td class=\"num\">ae<\/td><td>Claiming that a product has a neutral or positive impact through greenhouse gas offsetting<\/td><td>Climate neutral, CO2 neutral<\/td><\/tr>\n          <tr><td class=\"num\">af<\/td><td>Presenting legally mandatory requirements as a distinguishing feature of your offer<\/td><td>CE, RoHS, EU standards in listings<\/td><\/tr>\n          <tr><td class=\"num\">ag, ah<\/td><td>Withholding that a software update has a negative impact. Presenting an update as necessary when it only adds functions<\/td><td>Products with an app<\/td><\/tr>\n          <tr><td class=\"num\">ai<\/td><td>Advertising a product with a feature that deliberately limits its lifespan<\/td><td>Planned obsolescence<\/td><\/tr>\n          <tr><td class=\"num\">aj<\/td><td>Falsely claiming that a product has a certain lifespan<\/td><td>Lasts ten years<\/td><\/tr>\n          <tr><td class=\"num\">ak<\/td><td>Presenting a product as repairable when it is not<\/td><td>Repairable, sustainable design<\/td><\/tr>\n          <tr><td class=\"num\">al, am<\/td><td>Inducing premature replacement of consumables. Falsely claiming that non-original parts impair functionality<\/td><td>Filters, cartridges, accessories<\/td><\/tr>\n        <\/tbody>\n      <\/table>\n    <\/div>\n\n    <h2 id=\"eco\">Whether you can still use &#8216;eco&#8217;<\/h2>\n    <p class=\"cap\">A general environmental claim such as green, ecological, environmentally friendly, or biodegradable is only permitted when you can demonstrate recognized excellent environmental performance. This can be achieved in three ways: the EU Ecolabel, a national Type I ecolabel such as Milieukeur, or a top-tier rating under other European legislation, such as the energy label.  <\/p>\n    <p>The legislator specifies the terms covered in the recitals of the directive itself: environmentally friendly, eco-conscious, green, nature-friendly, ecological, ecologically responsible, climate-friendly, gentle on the environment, low-carbon, energy-efficient, biodegradable, and bio-based.<\/p>\n    <p>There is a second route, which is the most practical for most brands. An environmental claim is only generic when the specification is <em>missing<\/em>. If you place the substantiation clearly on the same medium\u2014such as the same box or the same product page\u2014then the claim is not generic. The prohibition of point ac then does not apply.     <\/p>\n    <div class=\"let\">\n      <b>The difference in an example<\/b>\n      <p>&#8216;Climate-friendly packaging&#8217; is a generic claim. &#8216;100 percent of the energy used to produce this packaging comes from renewable sources&#8217; is a specific claim. The latter does not fall under the prohibition, but it must, of course, be true and substantiated.  <\/p>\n    <\/div>\n    <p>Be careful about what you use as a specification. The claim and the substantiation must concern the same thing. &#8216;Energy-efficient&#8217; may be substantiated with an energy label under Regulation (EU) 2017\/1369. &#8216;Biodegradable&#8217; cannot be substantiated with the EU Ecolabel if that label does not set biodegradability requirements for your product group.   <\/p>\n    <p>Terms such as &#8216;conscious&#8217;, &#8216;sustainable&#8217;, or &#8216;responsible&#8217; fall outside the ecolabel escape route anyway. These words refer not only to environmental characteristics but also to social characteristics, which an eco-label says nothing about.  <\/p>\n\n    <h2 id=\"logo\">What happens to your proprietary sustainability logo<\/h2>\n    <p class=\"cap\">You may only display a sustainability label if it is based on a certification scheme or established by a public authority. A self-designed green circle with the word &#8216;eco&#8217; in it is no longer allowed. According to the Commission, labels from public authorities outside the European Union are also excluded unless they are backed by a certification scheme.  <\/p>\n    <p>A certification scheme is strictly defined in the law. It must be open to all traders under fair conditions. The requirements must be developed with experts. There must be a procedure for non-compliance, including suspension or withdrawal of the label. Oversight must be conducted by an independent third party. A proprietary brand program without external auditing does not meet these criteria.     <\/p>\n    <p>For brands manufacturing in Asia, there is a second pitfall. In its Q of September 22, 2026, the Commission states that labels from public authorities outside the Union do not fall under the exception. A national environmental label from the country of production is therefore not a free pass unless a certification scheme is behind it.  <\/p>\n    <p>The concept of a &#8216;label&#8217; is broader than just a logo with a name. The Commission explicitly warns against visual elements in the artwork. Green leaves, water droplets, and similar nature icons can be interpreted by the average consumer as an implicit environmental claim or as a voluntary label. This depends on the context, placement, and the overall impression of the packaging.   <\/p>\n    <div class=\"let\">\n      <b>The test applied by the regulator<\/b>\n      <p>The benchmark is the average consumer: reasonably well-informed, observant, and circumspect. This is not a statistical test. The ACM does not need to conduct consumer research to determine that your leaf icon comes across as a label.  <\/p>\n    <\/div>\n\n    <h2 id=\"ce\">Why &#8216;CE-approved&#8217; is no longer a selling point<\/h2>\n    <p class=\"cap\">Since September 27, 2026, it is misleading under all circumstances to present a legal obligation as a distinguishing feature of your offer. CE marking, RoHS, or an EU safety standard applies to every product in the category. Including such a requirement in your product description as a benefit is therefore no longer permitted.  <\/p>\n    <p>This is point af, listed as point 10 bis of the blacklist in the directive. It is placed among the environmental provisions but does not concern sustainability. For brands selling via marketplaces, this is an immediate issue. The type of bullet point targeted by this prohibition includes &#8216;CE-approved&#8217;, &#8216;meets all EU safety standards&#8217;, or &#8216;RoHS-compliant&#8217;.   <\/p>\n    <p>The prohibition does not concern the marking itself. Affixing the CE marking remains mandatory where legislation requires it. The Declaration of Conformity remains the document you sign. It concerns the presentation: you may not present the obligation as something that distinguishes your offer.   <\/p>\n    <p>There is an exception, which is strictly limited. The Commission confirms that the prohibition does not apply if the requirement only applies to a part of the category. Competing products on the Union market would then fall outside of it. If the requirement applies to everything in your category, you fall under the prohibition. The same reasoning applies to requirements from third countries.     <\/p>\n    <p>A related prohibition is found in Article 6:193c of the Civil Code: advertising a benefit that is both irrelevant and does not result from any characteristic of the product. The directive cites &#8216;gluten-free bottled water&#8217; as an example. Water naturally contains no gluten, so it is not a characteristic of that brand. &#8216;Nickel-free jewelry&#8217; is permitted, as some jewelry does indeed contain nickel.   <\/p>\n\n    <h2 id=\"voorraad\">What to do with packaging that has already been printed<\/h2>\n    <p class=\"cap\">There is no transitional arrangement for old stock. The rules also apply to packaging that was already printed or delivered before September 27, 2026. However, European consumer authorities have agreed that in cases of genuine transitional problems, they will enforce in phases and not immediately demand destruction or recall.  <\/p>\n    <p>This agreement is set out in the &#8216;Common Understanding on old stock situations&#8217; by the Consumer Protection Cooperation Network, the association of European consumer authorities. The ACM published the document on July 1, 2026, with a Dutch explanatory note. It is explicitly not a binding interpretation of the directive, but a shared approach for how regulators exercise their powers.  <\/p>\n    <p>The core principle is that authorities can take objective constraints into account: packaging cycles, stock volumes, previously placed production orders, supply chain dependencies, long shelf life, and the technical feasibility of a correction. They may refrain from requiring destruction or a recall if it would result in disproportionate costs or unnecessary environmental damage. <\/p>\n    <p>In return, they expect certain efforts from you. The document lists the actions they consider reasonable: <\/p>\n    <ul>\n      <li><strong>Removing or correcting online claims.<\/strong> Digital communications can be adjusted today, so that is the first thing they will look at.<\/li>\n      <li><strong>Updating advertisements and promotional materials.<\/strong> The same argument as above.<\/li>\n      <li><strong>Adjusting new packaging and new orders.<\/strong> What has not yet been printed must go to press correctly.<\/li>\n      <li><strong>Applying stickers or removing labeling<\/strong> where feasible and proportionate.<\/li>\n      <li><strong>Displaying corrective information at the point of sale<\/strong>, including online, for the products concerned.<\/li>\n      <li><strong>Coordinating with suppliers<\/strong> and other parties in the chain.<\/li>\n      <li><strong>Documenting what you did and when<\/strong>, including internal guidelines and substantiation work.<\/li>\n    <\/ul>\n    <p>This last point is the one brands often underestimate. The phased approach applies to those who are demonstrably taking action. Without a file showing what you adjusted and when, you have no demonstrable effort. In that case, there is nothing for the regulator to take into account.   <\/p>\n\n    <div class=\"vraag\" id=\"vraagblok\">\n      <h3>Do you have doubts about a claim on your packaging?<\/h3>\n      <p class=\"intro\">Briefly let us know which product is involved. We will contact you regarding what we can do and the associated costs. <\/p>\n\n      <form class=\"wpcf7-form\" id=\"vraagform\" novalidate=\"\">\n        <div class=\"veld\">\n          <label for=\"vraag-tekst\">What is it about?<\/label>\n          <span class=\"wpcf7-form-control-wrap\" data-name=\"vraag\">\n            <textarea id=\"vraag-tekst\" name=\"vraag\" class=\"wpcf7-form-control\" required=\"\"><\/textarea>\n          <\/span>\n        <\/div>\n        <div class=\"veld\">\n          <label for=\"vraag-mail\">Email address<\/label>\n          <span class=\"wpcf7-form-control-wrap\" data-name=\"uw-email\">\n            <input id=\"vraag-mail\" name=\"uw-email\" type=\"email\" class=\"wpcf7-form-control\" autocomplete=\"email\" required=\"\"\/>\n          <\/span>\n        <\/div>\n        <input type=\"hidden\" id=\"vraag-artikel\" name=\"artikel\" value=\"\"\/>\n        <button type=\"submit\">Submit my question <span class=\"a\" aria-hidden=\"true\">\u2192<\/span><\/button>\n        <p class=\"na\">Response within 24 hours on business days.<\/p>\n        <div class=\"wpcf7-response-output\" role=\"status\" aria-live=\"polite\"><\/div>\n      <\/form>\n\n      <div class=\"klaar\" role=\"status\" aria-live=\"polite\">\n        <div class=\"vink\" aria-hidden=\"true\"><svg viewbox=\"0 0 24 24\"><path d=\"M5 12.4l4.6 4.6L19 7.2\"><\/path><\/svg><\/div>\n        <b>Your question has been received<\/b>\n        <p>We respond within 24 hours on business days. You may continue reading. <\/p>\n      <\/div>\n    <\/div>\n\n    <h2 id=\"ppwr\">How the Packaging Regulation overlaps<\/h2>\n    <p class=\"cap\">Two regimes overlap on packaging. Consumer rules determine whether you may make a claim. The Packaging Regulation additionally sets requirements for claims about recyclability, recycled content, and reusability. Those claims may only be made if they exceed the legal minimum requirement. You must demonstrate this in your technical documentation.    <\/p>\n    <p>Article 14 of Regulation (EU) 2025\/40, the PPWR, has been in effect since August 12, 2026. It sets two requirements for an environmental claim about a packaging property for which the regulation itself provides rules. The claim may only concern what exceeds the minimum requirements, calculated according to the methods in that regulation. Additionally, the claim must specify what it applies to: the packaging unit, a part thereof, or all packaging you place on the market.   <\/p>\n    <p>The final sentence of that article is what determines the workload. Compliance with these requirements must be evident from the technical documentation accompanying the packaging, as referred to in Annex VII. A recyclability claim is therefore no longer a marketing choice but a file item alongside your conformity assessment.  <\/p>\n    <p>In practical terms, this means the following: &#8216;100 percent recyclable&#8217; has only been a valid claim since August 12, 2026, if you can show that your packaging exceeds the minimum requirement of the PPWR. You calculate this using the rules from that regulation. Anyone without that substantiation is making a claim that goes too far under both the Packaging Regulation and Article 6:193g of the Civil Code.   <\/p>\n\n    <h2 id=\"stappen\">What to remove from your box now<\/h2>\n    <p class=\"cap\">Start with the artwork files held by your supplier, not your website. Inventory every claim, every logo, and every green visual element on the box, label, and manual. Document the basis for each claim. Only then should you determine what must be removed, what you will specify, and what can remain.   <\/p>\n    <ol>\n      <li><strong>Retrieve the artwork from your supplier.<\/strong> Not the sales photo, but the print file, including multilingual variants. These often contain claims that never passed through your marketing department. <\/li>\n      <li><strong>Mark three categories.<\/strong> Text claims. Logos and labels. Visual elements such as leaves, earth, water droplets, and green areas.  <\/li>\n      <li><strong>Find the substantiation for each claim.<\/strong> A test report, a certificate, a calculation, or nothing. &#8216;Nothing&#8217; is also a result. Then you know the claim must be removed.  <\/li>\n      <li><strong>Test the labels.<\/strong> Is the label based on a certification scheme with independent oversight, or was it established by an EU public authority? If not, it must be removed. <\/li>\n      <li><strong>Delete offsetting claims.<\/strong> &#8216;Climate neutral&#8217; and &#8216;CO2 neutral&#8217; based on offsetting have no substantiation that overrides this prohibition.<\/li>\n      <li><strong>Check your listings against point af.<\/strong> CE, RoHS, EU standards, and other obligations do not belong in the selling points.<\/li>\n      <li><strong>Document the planning.<\/strong> Which communication you will adjust and when, which stock is running out, and when the new artwork will go to the printer.<\/li>\n    <\/ol>\n    <p>The last point is also the most cost-effective. You can adjust online communications yourself. Printed stock is the expensive part. For that specifically, the documented planning serves as proof of a demonstrable effort.   <\/p>\n\n    <!-- ===== BRONNEN ===== -->\n    <div class=\"bron\">\n      <div class=\"k\">Sources<\/div>\n      <ul>\n        <li>Directive (EU) 2024\/825 as regards empowering consumers for the green transition, <a href=\"https:\/\/eur-lex.europa.eu\/eli\/dir\/2024\/825\/oj\" target=\"_blank\" rel=\"noopener\">text on EUR-Lex<\/a><\/li>\n        <li>Civil Code Book 6, Article 193a and Article 193g, <a href=\"https:\/\/wetten.overheid.nl\/BWBR0005289\/\" target=\"_blank\" rel=\"noopener\">text on wetten.overheid.nl<\/a><\/li>\n        <li>Implementation Act for the Directive on Improving Sustainability Information for Consumers, Bulletin of Acts and Decrees 2026, 152<\/li>\n        <li>European Commission, Questions and Answers on the ECGT Directive, September 22, 2026, <a href=\"https:\/\/commission.europa.eu\/topics\/consumers\/consumer-rights-and-complaints\/sustainable-consumption_en\" target=\"_blank\" rel=\"noopener\">Commission page<\/a><\/li>\n        <li>Consumer Protection Cooperation Network, Common Understanding on old stock situations, June 2026, <a href=\"https:\/\/www.acm.nl\/nl\/publicaties\/toelichting-op-de-toepassing-van-de-eu-richtlijn-duurzaamheidsclaims-bij-oude-voorraden\" target=\"_blank\" rel=\"noopener\">ACM explanatory note<\/a><\/li>\n        <li>ACM, Guidelines on Sustainability Claims version 2, <a href=\"https:\/\/www.acm.nl\/nl\/publicaties\/leidraad-duurzaamheidsclaims-0\" target=\"_blank\" rel=\"noopener\">ACM page<\/a><\/li>\n        <li>Regulation (EU) 2025\/40 on packaging and packaging waste, Article 14, <a href=\"https:\/\/eur-lex.europa.eu\/eli\/reg\/2025\/40\/oj\" target=\"_blank\" rel=\"noopener\">text on EUR-Lex<\/a><\/li>\n      <\/ul>\n      <div class=\"gecheckt\">Legislation checked on October 1, 2026<\/div>\n    <\/div>\n\n    <!-- ===== AUTEUR ===== -->\n    <div class=\"auteur\">\n      <div class=\"av\" aria-hidden=\"true\">FF<\/div>\n      <div>\n        <div class=\"nm\">Francois Frietman<\/div>\n        <div class=\"rol\">Founder of Declaer<\/div>\n        <p>Legal expert with a background in e-commerce. Writes about the rules he applies daily in files for brands and manufacturers.  <a href=\"https:\/\/declaer.com\/en\/about-us\/\">More about Francois<\/a><\/p>\n      <\/div>\n    <\/div>\n\n    <!-- ===== VEELGESTELDE VRAGEN ===== -->\n    <div class=\"afaq\">\n      <h2 id=\"vragen\">Frequently Asked Questions<\/h2>\n      <details>\n        <summary>Can I still put &#8216;sustainable&#8217; or &#8216;green&#8217; on my packaging?<\/summary>\n        <div class=\"ans\">Only if you can demonstrate recognized excellent environmental performance. There is a second way: specify the claim on the same packaging. If you clearly state exactly what the sustainability benefit is, it is not a generic claim and the prohibition of point ac does not apply.  <\/div>\n      <\/details>\n      <details>\n        <summary>Does this also apply if I only sell to businesses?<\/summary>\n        <div class=\"ans\">No. The rules originate from consumer law and apply to commercial communication directed at consumers. If you sell exclusively to businesses, your communications are not covered. However, as soon as your product reaches consumers via a customer or marketplace, it applies to the claims the consumer sees.   <\/div>\n      <\/details>\n      <details>\n        <summary>Do I have to destroy my existing stock?<\/summary>\n        <div class=\"ans\">No. The rules do not have a transitional arrangement, but European consumer authorities have agreed to enforce in phases for genuine transitional issues. They may refrain from destruction or recall if it causes disproportionate costs or unnecessary environmental damage. To qualify, you must be able to show what steps you have taken and when.   <\/div>\n      <\/details>\n      <details>\n        <summary>Can I put &#8216;CE-approved&#8217; in my product description?<\/summary>\n        <div class=\"ans\">No, not as a selling point. Point af of Article 6:193g of the Civil Code prohibits presenting legally mandated requirements as a distinguishing feature of your offer. The CE marking itself, of course, remains mandatory where legislation requires it. The prohibition concerns touting it, not the marking itself.   <\/div>\n      <\/details>\n      <details>\n        <summary>Does a green leaf on my box count as a claim?<\/summary>\n        <div class=\"ans\">It can. The European Commission states that nature icons such as leaves and water droplets count. The average consumer may interpret them as an implicit environmental claim or as a voluntary label. Whether this is the case depends on the placement, the combination with text, and the overall impression of the packaging.   <\/div>\n      <\/details>\n      <details>\n        <summary>Who is liable if my supplier put the claim on the box?<\/summary>\n        <div class=\"ans\">You are, as soon as you sell the product under your own brand in the European Union. The rules target the trader who conducts the commercial communication. The fact that your supplier provided the artwork does not change this, just as it does not change responsibility for the Declaration of Conformity.  <\/div>\n      <\/details>\n    <\/div>\n\n    <!-- ===== VERDER LEZEN ===== -->\n    <div class=\"verder\">\n      <div class=\"k\">Further reading<\/div>\n      <div class=\"verder-l\">\n        <a href=\"https:\/\/declaer.com\/en\/ppwr-what-has-been-in-effect-since-august-12-2026\/\">\n          <div><div class=\"on\">PPWR<\/div><div class=\"tl\">PPWR: what has been in effect since August 12, 2026?<\/div><\/div>\n          <span class=\"go\" aria-hidden=\"true\">\u2192<\/span>\n        <\/a>\n        <a href=\"https:\/\/declaer.com\/en\/what-does-the-ce-marking-look-like\/\">\n          <div><div class=\"on\">CE<\/div><div class=\"tl\">What does the CE marking look like?<\/div><\/div>\n          <span class=\"go\" aria-hidden=\"true\">\u2192<\/span>\n        <\/a>\n      <\/div>\n    <\/div>\n\n    <!-- ===== NAAR DE DIENST ===== -->\n    <div class=\"adienst\">\n      <span class=\"ae-vlak\" aria-hidden=\"true\"><svg viewbox=\"0 0 480 246\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M115.316 1.01978C135.658 1.01978 151.512 4.90926 162.879 12.6868C174.246 20.1651 183.071 30.1857 189.353 42.7493V5.95533H249.479V33.0754C243.459 39.9242 238.222 47.381 233.794 55.4485L233.768 55.4944L233.744 55.5383C222.618 76.1682 217.258 98.5011 217.636 122.296C217.866 146.061 224.267 168.706 236.591 190.051C240.5 196.823 244.797 203.159 249.479 209.052V239.281H190.699V201.142C184.417 214.304 175.443 224.923 163.776 232.999C152.409 241.076 136.256 245.115 115.316 245.115C94.0779 245.114 74.6343 239.73 56.9854 228.961C39.6356 217.893 25.7256 203.236 15.2559 184.989C5.08526 166.442 0 145.951 0 123.516C1.05102e-05 106.765 2.99109 91.06 8.97363 76.4026C14.9563 61.4458 23.1826 48.4325 33.6523 37.3645C44.1221 25.9974 56.2378 17.1737 69.998 10.8919C84.0573 4.31094 99.1632 1.01982 115.316 1.01978ZM125.188 55.762C112.326 55.762 100.958 58.903 91.0869 65.1848C81.5146 71.1675 74.0358 79.2437 68.6514 89.4143C63.2669 99.5849 60.5752 110.803 60.5752 123.068C60.5753 134.734 63.267 145.802 68.6514 156.272C74.0358 166.442 81.5147 174.668 91.0869 180.949C100.958 187.231 112.326 190.372 125.188 190.372C138.649 190.372 150.166 187.381 159.738 181.399C169.61 175.117 177.238 166.891 182.622 156.72C188.007 146.549 190.699 135.481 190.699 123.516C190.699 111.251 188.006 100.034 182.622 89.8635C177.238 79.693 169.61 71.4667 159.738 65.1848C150.166 58.903 138.649 55.762 125.188 55.762Z\" fill=\"currentColor\"><\/path> <path d=\"M249.479 185.145C249.105 184.518 248.734 183.888 248.367 183.252C237.15 163.823 231.439 143.46 231.232 122.163C230.877 100.608 235.704 80.5505 245.713 61.9915C246.901 59.8265 248.157 57.7096 249.479 55.6389V185.145Z\" fill=\"currentColor\"><\/path> <path d=\"M413.921 228.597C393.197 240.563 372.166 246.315 350.83 245.853C329.493 245.392 309.859 239.802 291.927 229.085C274.105 217.959 259.585 202.682 248.367 183.252C237.15 163.823 231.439 143.46 231.232 122.163C230.877 100.608 235.704 80.5505 245.713 61.9915C255.981 43.2826 271.219 28.0945 291.426 16.4282C311.632 4.76197 332.145 -0.690843 352.963 0.0698457C374.041 0.680961 393.565 6.67901 411.537 18.064C429.618 29.0403 444.268 44.2432 455.485 63.6726C457.13 66.5223 458.721 69.5762 460.257 72.8345C461.792 76.0928 463.273 79.5554 464.7 83.2223L313.539 170.495C323.269 180.766 334.577 187.191 347.463 189.768C360.609 192.195 373.787 189.595 386.999 181.967C398.398 175.386 406.746 167.112 412.045 157.144C417.603 147.027 420.469 136.737 420.645 126.273L479.171 133.415C478.469 150.745 472.405 168.062 460.98 185.366C449.555 202.67 433.869 217.081 413.921 228.597ZM316.673 61.9532C304.238 69.1324 295.786 79.021 291.315 91.619C286.845 104.217 286.699 117.427 290.879 131.248L390.747 73.5893C381.465 64.095 369.973 57.9499 356.269 55.1539C342.825 52.2084 329.626 54.4748 316.673 61.9532Z\" fill=\"currentColor\"><\/path><\/svg><\/span>\n      <div class=\"adienst-in\">\n        <p class=\"adienst-kop\">Prefer not to figure it out yourself?<\/p>\n        <p>We assess packaging, labels, and manuals for brands and manufacturers and document the substantiation in your file. Quote within 24 hours with a fixed price and turnaround time. <\/p>\n        <a href=\"https:\/\/declaer.com\/en\/our-serivce\/ppwr\/\" class=\"btn btn-onink\">View the packaging service <span class=\"a\" aria-hidden=\"true\">\u2192<\/span><\/a>\n      <\/div>\n    <\/div>\n\n  <\/article>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Short answer Since September 27, 2026, a series of prohibitions apply to sustainability claims on packaging under all circumstances. Terms such as green, ecological, or climate-friendly are only permitted when accompanied by a recognized eco-label. Proprietary sustainability logos without a certification scheme are no longer allowed. Climate-neutral claims based on offsetting are completely prohibited. The [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"onderwerp":[10],"class_list":["post-1221","post","type-post","status-publish","format-standard","hentry","category-niet-gecategoriseerd","onderwerp-regelgeving"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sustainability claims on packaging: what is still permitted?<\/title>\n<meta name=\"description\" content=\"Sustainability claims on packaging: since September 27, 2026, Article 6:193g of the Civil Code prohibits generic environmental claims, proprietary logos, and CE as a selling point.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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